The Power of Service / Milestone Awards

Companies have long used milestone awards to thank people for their years of service to the organization. Now, some are suggesting that such recognition isn't relevant anymore since the average tenure of employees is only SIX years (much less in some industries), and the younger generations don't want it. Before you throw it out, let me ask you a few questions:

1. How do you deliver service awards?
2. What percentage of your population do you reach in a positive way?
3. Do you make it memorable for the recipient & the audience?

The truth is that a great service award program is a terrific way to reinforce your company values and purpose. While many people work hard, it is good to stop and celebrate once in a while as a reminder that our efforts are not in vain. The kicker is that it must be done well to have a meaningful impact, but doesn't every program?

Unlike other forms of recognition, service awards also have no dark side. No one will be jealous of the award recipients, and when done respectfully, the other employees will see how the company appreciates good work. It isn't a survival award (though in some cases, it could be). It is a celebration of one's contribution to the company's values & purpose.

Do it right and you have a powerful way of communicating your company message without a lecture or threat. The nice thing is that people respond better to a positive message as well!